Tourism is Queensland's leading tertiary industry, attracting millions of visitors each year thanks to its diverse landscapes, warm climate, and abundant natural attractions. The industry generates a significant $8.8 billion annually, accounting for 4.5% of Queensland's Gross State Product, and exports $4.0 billion each year. It also plays a crucial role in employment, directly supporting around 5.7% of the state’s population. Major tourism-related expenditures include accommodation (22%), restaurants and meals (15%), airfares (11%), fuel (11%), and shopping and gifts (11%).

The state's most popular destinations include Brisbane, the Gold Coast, Sunshine Coast, Cairns, the Great Barrier Reef, and the Whitsunday Islands, among others. Brisbane, Queensland's capital, is the third most visited city in Australia after Sydney and Melbourne. Major attractions in Brisbane include the South Bank Parklands, the Queensland Cultural Centre, City Hall, the iconic Story Bridge, and several parks and nature reserves such as the Kangaroo Point Cliffs and Mount Coot-tha Reserve. The city is also known for its vibrant districts like Fortitude Valley and West End, as well as its beautiful riverfront areas like the Brisbane Riverwalk and Roma Street Parkland.

The Gold Coast is renowned for its stunning surf beaches, including Surfers Paradise and Burleigh Heads, along with a wide range of amusement parks such as Dreamworld, Movie World, and Sea World. The nearby hinterland is home to Lamington National Park, offering a natural escape from the bustling coastal area.

The Sunshine Coast is another popular destination, with its famous beaches like Noosa Heads and Mooloolaba. Visitors can also explore UnderWater World, Steve Irwin's Australia Zoo, and the Glass House Mountains National Park.

Cairns serves as the gateway to the Great Barrier Reef and Far North Queensland, with nearby attractions like Port Douglas and the Daintree Rainforest. The Whitsunday Islands, situated off the coast of North Queensland, are celebrated for their luxurious resorts and easy access to the Great Barrier Reef, making them a key attraction for visitors seeking relaxation and adventure.

In addition to its natural beauty, Queensland's tourism sector continues to grow in global appeal, solidifying its position as one of Australia’s premier travel destinations.